Local SEO in Derby

Evolution Media specialise in providing local SEO services to small and start up and businesses in Ilkeston, Derby and the surrounding areas. We’ve been working with local businesses for over 20 years and have a wealth of local knowledge, so we can identify the opportunities and competition in the area and help you succeed.

Our local SEO services...

If you’re a small business, operating in a local area, it makes sense to focus your marketing efforts and budget on local SEO. We offer bespoke local SEO services that will build your reputation and authority in your area, and more importantly generate local leads for yoru business.

Small Business Websites

Our designers have years of experience designing and building small business websites that are effective for local SEO and digital marketing. Our local business websites are affordable and optimised to target customers in your local area.

Local SEO Audits

Your website must incorporate SEO methods to ensure it targets potential customers looking in local area. Our specialist local SEO audits will provide a thorough overview of all aspects of your site and make a proposal to increase its reach and effectiveness.

Local SEO Consultancy

If you’re ot sure where to start, our local SEO consultants are always on hand to chat to you about your website and digital marketing options. We’ll work with you to formulate a local SEO strategy that targets your area and achieves your aims.

Local Competitors

The key to success when marketing your website locally is understanding your local competition. Our team will do thorough competitor and local area research to make sure you stand out from the crowd in the search results.

Local SEO Targeting

Local SEO strategies focus on making sure your website targets a local audience, and appears in the local search results. We can help you gain new customers in your area, and build your brand and reputation so you become the go-to company in your location.

Local Reviews

People searching online for a local business trust online reviews from past customers, as musy as they would trust personal recommendations. Let us help you build your local reputation by inviting reviews and creating onsite testimonials for your website.

Google My Business

Google My Business listings are an effective way of engaging with your local customers. We’ll help you build your profile to increase your visibility, improve your search engine rankings and ensure your business shows on the map listings when people search locally.

What Is Local SEO?

Local SEO is similar to national SEO in that it’s a process for optimising your website and web presence to ensure your business displays in relevant search result listings. However the local aspect focuses on businesses that serve their local community, and so the SEO methods must incorporate local searches, such as searches containing an area name, or searches that use phrases such as ‘near me.’

Local searches make up a huge portion of online queries everyday, so focussing SEO in a local area can be hugely beneficial, especially for small businesses who will find local customers more profitable than travelling to deliver a service.

Local Search engine optimisation uses a wide range of techniques and tools to increase a businesses rankings in local search results, from localised content and effective use of local directories. Our Local SEO Services include:

Why Do You Need Local SEO?

If you own a small business, or you’re just starting out, a local SEO strategy can be the most affordable way of maximising your marketing budget and reaching the local customers you’re targeting. Whether you’re a builder or a wedding photographer, relying on word-of-mouth recommendations or your Facebook page will mean that you’re missing out on the majority of customers in your area.

In the past few years, the amount of people searching online for services or products using the phrase ‘near me’ or ‘close by’ have grown by over 900%! With a local SEO strategy, you can tap into this huge audience of local customers. Not only that, but as only 64% of small businesses have a website, and only 17% of small businesses use SEO, you’ll be able to target potential customers that your local competition has no access to.

Get Noticed

We’ll formulate an effective local SEO strategy, based on the area you operate in and using location specific metrics. This will ensure your website is easily found by local customers searching for your business services in your location.

Increase Leads

Implementing local SEO can target customers near you, who are ready to buy your services. Most local searches result in a sale in less than 24 hours, so a well-structured local SEO strategy will increase traffic, leads and, ultimately sales.

Build Brand

A local business must build their reputation in their community to ensure they will continue to grow and attract new and returning customers. Our local SEO services and locaisled content marketing will help your brand become the go-to company in your area.

Measurable Marketing

For any business, an investment in marketing must be measurable so you know that your budget is being spent well. We provide regular reporting and complete transparency, so if you have a question about your local SEO or your website’s performance, just call us!