We have been providing digital marketing services in Derby since 2005, specialising in SEO and Pay Per Click marketing. We have a passion for helping small businesses and start-ups grow online, our digital marketing services can help improve the visibility of your website within the major search engines such as Google, Bing and Yahoo.
Below are our core digital marketing services.
Evolution Media can set up and manage highly targeted and effective Pay Per Click campaigns, driving traffic to your website from the leading PPC platforms such as Google Ad’s, FaceBook Ad’s, Bing Ad’s, LinkedIn and more…
Our campaigns are designed to target customers who are searching for exactly what you offer. PPC is a highly effective digital marketing strategy and you have huge amounts of control who sees your adverts. Demographic targeting & geographic targeting helps us attract relevant site visitors who are looking for what you provide.
Digital marketing is a huge industry and incorporates a wide range of different marketing “channels” all of which are based online. Companies use digital marketing to reach out to prospective customers, introducing them to their company’s products or services. Key areas include search engines, email, social media platforms and other websites where content or adverts are placed in order to present what they can offer to a wider audience. Content can come in many different forms, from written articles, videos, slideshows, adverts and info graphics to business listings in directories. There are endless opportunities for the savvy business owner to utilise.
Digital Marketing offers key advantages over traditional print based marketing, it has the ability to reach vast amounts of people, you can more accurately show your adverts or content to your target customer and it is highly measurable. You have the data to show you which of your marketing efforts are working, turning into sales or leads and importantly which are helping to grow your business, adding to your turnover and revenue.
A website without some form of digital marketing may be missing out on traffic and your business may be missing out on potential new customers and leads. Your competitors are likely to be taking advantage of this and benefiting where you are missing out…
Digital marketing helps you position your business, products or services in front of a vast number of potential customers.
A cleverly thought out strategy can attract your target customer, giving you the opportunity to sell to them.
By driving relevant traffic and attracting the right type of customer to your website can help to improve the number of sales and leads generated. This will help to grow your bottom line and improve your revenues enabling your business to grow and succeed online.
By appearing within the search engines can help to improve the trust in your company brand as well as the services you offer and the products you sell.
By ranking high in the search engines, your customers have the confidence in you and what you can offer them.
Digital Marketing is one of the most measurable forms of marketing. You can see exactly how your website is performing day by day, week by week.
By understanding your performance you can make informed decisions on which marketing methods are working for your business.
We take pride in the work we do and have a passion for working with small business owners at improving their digital marketing. We have a very straight forward way of working and have regular contact with our clients via the phone and weekly reporting… it all starts with an initial chat.
Our initial consultation is totally FREE of charge, the aim of this initial conversation is to understand your requirements, learn about your business and what you what to achieve with your digital marketing. We will discuss the various marketing “channels” with you and explain their differences and their benefits over one another.
We will then produce a proposal for you based on our initial conversation.
Research into your business sector and your competitors is key. We look at what your potential customers are searching for on the search engines, this Keyword Research forms the bases of both SEO and PPC campaigns.
Competitor analysis is also a vital part of the process, understanding what they are doing and how they are performing.
Once we have an understanding of what your potential customers are searching for we discuss a strategy with you on how best to implement our findings within your digital marketing campaigns.
We have regular strategy updates with you and re-evaluate what your business goals are, the strategy is adapted accordingly.
Once we have done our research and developed a strategy with you we begin to implement our findings within your website and digital marketing campaigns.
Digital Marketing is an ongoing process and we continue to develop the strategy and implement it month by month.
Reporting is key to understanding how your digital marketing campaigns are performing, not just for you (our client) but for us as well.
We provide weekly reports on the performance of your campaigns and a more in depth monthly report.
All our reports are stored for quick access in the Cloud using Google Drive.
Unlike a lot of agencies, we wont tie you into any long contracts with the digital marketing work we perform. We begin with an initial 3 month agreement, once the first 3 months is up we evaluate the performance and discuss the quality of the leads you have received. We then move over to a rolling 30 day agreement.