SEO Auditing

Here at Evolution Media, we specialise in designing effective SEO strategies that help small businesses grow online. To do this, we begin with an SEO audit of your current website, to identify where improvements can be made and what we can do to enhance your online presence.


We’ll undertake a thorough SEO audit of your website to quickly highlight any SEO issues. We can then plan a strategy that will improve your rankings and search visibility, as well as the user’s experience whilst visiting your site, so they are more likely to convert into a viable lead.

Some of the most common issues we identify, and quickly resolve with SEO audits include:

Duplicate Content

If your site’s written content appears in more than one place on the internet or even your own website, it will affect your search rankings. We can check that your content is unique to you, and if necessary our SEO content writers can help to improve it.

Copied Page Titles

Your web page titles direct visitors to the right information, but also help search engines find and categorise your website. If you have the same titles across your site, we can suggest solutions so search engines know the best page to direct traffic.

Missing META Tags

Meta tags or meta descriptions are the snippets of text that show under your web address in the search results. When written correctly, they can persuade visitors to choose your site, over your competitor, increasing traffic to your site.

Website Images

Missing, broken or excessively large images can have a negative impact on user experience, can make your site look unprofessional and may result in your rankings dropping. We’ll find and fix any missing images, and ensure they are properly tagged so search engines can index them.

Poor Sitemaps

A well-designed sitemap will let search engines know which pages on your site to index and can help your users navigate your website content. If you don’t have a site map, or your map is outdated or incorrect, it can impact your rankings and user experience.

Server Errors

We will highlight any server errors (such as 404 errors) that are present on your website. HTTP codes can be complicated, and the reasons for them may not be clear, but our expert SEO consultants can identify their cause and suggest the right solutions.

Broken Links

Broken links on your websites can be frustrating for your users trying to navigate to the information they want, but can also impact your SEO efforts as search engines won’t link pages or content, negatively impacting your site’s rankings.

Slow Page Load Times

If your web pages take a long time to load, your visitors will lose interest and abandon your website. Let us check your site loading times and recommend solutions to increase the speed and improve your users on-site experience.

What Is An SEO Audit?

An SEO audit is an analysis of how well your website and online presence is structured. It provides a thorough overview of your site’s overall performance and allows your SEO consultant to create a measurable and effective SEO strategy.

A comprehensive audit of your site’s SEO, content and usability will identify if your website is using trusted SEO best practices and highlight any issues that could be affecting your website’s overall performance.

Evolution Media will undertake a through audit to locate any opportunities for improvement, including:

Once completed, we can design and implement an effective SEO strategy, that combines your business goals and growth plans with a well-functioning, SEO-friendly website.

Why Do You Need AN SEO Audit?

Even websites that have been well designed and that perform well can benefit from an SEO audit. Over time, links can become broken, images can go missing or content can be duplicated, so it’s important to have regular SEO audits to maintain the performance of your website.

Whether you’re a new client, or you’ve been working with the team here at Evolution Media for some time, we will undertake regular SEO audits as a health check for your website.

Our audits are easy to understand and we’re always here to talk you through it, to make sure you know exactly what needs to be done and why. Combined with our measurable SEO strategies, you will get a comprehensive idea of what we’re doing and how it’s helping to improve your website performance and, ultimately, increase the number of leads your website generates for your business.