Building a small business website can be one of the most difficult tasks that small company owners face. A website designer’s primary objective is to build a site that can bring more relevant and valuable visitors to your business, as well as generate higher volumes leads and make the process of contacting you as easy and straightforward as possible.
Because in 2022 a company without a website is unimaginable, they are an integral part of any business’ marketing strategy, and are more often than not the first point of contact a potential customer has with your business.
The following 10 suggestions are aimed to help you develop an effective small business website to help sell your services and products.
Small business websites that are uncluttered, well-written, have proper URLs, a sitemap, and relevant keywords will be indexed with ease by search engines like Google. Website design for small businesses should include at least basic SEO. Many website design companies don’t fully understand what SEO is, here at Evolution Media we specialise in building small business websites with solid SEO at their heart, our Director Andy Morley has been a professional SEO consultant since 2005, read more about Andy here – www.andymorley.co.uk.
The majority of searches performed in Google are performed on a mobile device, it’s almost unheard-of not to have your small business website mobile-friendly in 2022. Especially after Google’s announcement of a mobile-first index back in 2019. Being mobile friendly simply means that your site will adapt it’s layout automatically when viewed on a mobile device. But merely having this does not guarantee that your website is accessible on all devices. You must ensure that your website provides an easy-to-use navigation structure, no matter the platform or device that it is being viewed on.
For a full in-depth explanation of how Evolution Media can help your business with a mobile friendly website please visit our mobile website design page.
Whether you’re creating your website on your own or hiring a small business website design company like Evolution Media, the aim should be to develop a website that reflects your brand and provides adequate information about your services and products. The first impression is crucial and it should entice your site visitors into contacting you or making a purchase.
Nothing can be more off-putting to a user than seeing a poorly designed website. Visitors want to go from A to B quickly and painlessly, without having to deal with visual or other impediments along the way. Making your site easy to use and simple to navigate will help them find the information they need quickly.
The last point to consider is whether or not your small business website’s content is relevant to what your potential customers are searching for online. In order for search engines to index your site, this is an essential factor. Planning your website content should be the first thing you do when building your site. Understanding what people are searching for before building pages is essential, it helps you to understand the different topics related to your sector that you need to cover.
If possible you should always perform keyword research before writing any content for your site. This will identify keywords which should be included within your pages, giving you a much better chance of attracting traffic from the search engines, increasing the chances that your website ranks well within the search results.
A poorly designed small business website may have a detrimental effect on your company. You might not only fall behind the competition, but you could also miss out on potential connections and interactions with customers if you don’t have a well planned and well built website. Customers want to know and understand more about your products and services before making a purchase or enquiry. Your content should be planned to be easy to read and be focused around what your customers are actually searching for online. Your site should be mobile friendly as the majority of searches are done on mobile devices, because of this your site needs to be quick to load. If you’re not sure where to start or how to improve your small business website design, contact Evolution Media today.