1. Make use of personalisation
Personalization in digital marketing means finding ways to meet the needs of different people with the marketing materials you already have. It means customising your outputs to meet the specific needs of your ecommerce platform customers.
It may take the shape of putting a prospect’s name in the subject field of an email, suggesting products or content depending on how a visitor behaves, or even displaying smart data on a website when a user visits for the second time or has advanced in the buyer’s journey.
Personalization can help consumers move through the buying process more quickly by putting the information they need in front of them rather than making them search for it, which makes it simpler for them to complete the intended action, which is to make a purchase.