Securing viable leads from your website means improving it’s search visibility and your users’ experience. We can optimise your website, using the best SEO practices both on- and off-page, and ensure the design and content is engaging, intuitive and user friendly.
A lead generation website lead generation website is a website that takes advantage of all of the stages of the sales funnel, with the aim of converting a website visitor into a customer.
Not all visitors to your website will have a genuine interest in buying from you, or at least, they may not be ready to buy just yet. If your customers are simply at the research phase, finding out more about the service or product they want, it’s up to your website to persuade them you’re offering what they need.
Initially, you might need to provide informational content, to increase your authority, and ensure that visitors see you as a trusted voice in your industry. This means that when they are ready to buy, they are much more likely to return to you.
If your visitor is actively looking to buy, you need to ensure your website offers everything they need to make an informed choice that you’re the right company for them. This includes great service information, customer reviews, persuasive copy and attractive design. Landing pages are a great way to capitalise on customers ready to buy, as you can capture their interest with a single page that exactly matches their search terms.
The ultimate aim of the website is to get your visitor to contact you, ask for a quote, buy a product, book an appointment or request a service. We’ll ensure every aspect of your lead generation website, from the blog to the CTAs (Call to Action) are designed to encourage visitors to become leads.
Contact the expert team at Evolution Media today to find out more about how we can engage and persuade your potential customers with a professional lead generation website.