The team at Evolution Media has more than 20 years of designing and implementing effective SEO (Search Engine Optimisation) strategies that help small businesses grow online. We’ll work with you to create a strategy that supports your business goals and makes it easier for your customers to find you online.
Our SEO services are tailored to meet the requirements of small businesses and start-ups. We have more than 20 years of experience and know-how to create strategies that will make you stand out online, get you the leads you need and help your business grow.
Our core Search Engine Optimisation services:
If you have an existing site, we’ll begin by undertaking a thorough SEO audit to highlight areas for improvement. This includes a technical audit of your site’s setup and a content audit to identify where and how we can help.
Technical SEO is the process of improving the technical aspects of your website, to make it work faster and better, and ultimately help Google find and index your site so it can rank well amongst your competitors.
Our SEO experts are on hand to advise. Whether you have an in-house marketing team that needs guidance on best practices and new techniques, or you just want an initial chat about how best to begin building your online presence.
As a small or start-up business, effective SEO is essential to begin building your online presence. Combined with our web design services, we can build and optimise your new business site to ensure its success.
Local Search Engine Optimisation is a key tool for small and start-up businesses. We can plan a strategy that will help you target and attract potential new customers from within your area, and help you build your reputation locally.
The written content on your website is not only an essential sales tool to persuade and convince your visitors, but it must also be optimised with the correct keywords to ensure search engines can find and index your site properly.
Our website design specialists will optimise your website for viewing on mobile devices to ensure that visitors will be able to access all the same information and get the same experience on your site, no matter whether they’re on a PC or smartphone.
Our E-Commerce websites rely on SEO to get their products ranking in the search listings, higher than your competitors who may be selling the same things! We can optimise each product and page individually to boost your sales.
Search Engine Optimisation (SEO for short) is the process of making your website appear in the listings on search engines, so when your potential customers search for keywords or phrases related to your business, your website appears in the results list.
Often referred to as organic marketing, it requires no payments, adverts, or pushy tactics to get your website seen by potential customers. However, no matter how niche your industry is, it’s likely you will have a lot of online competition, so to appear in the top results listings, your website must perform better than all your competitors.
To do this, our SEO experts will design and tailor your website to suit search engine algorithms. This means everything from your site layout, written content, images, links, and all the technical behind-the-scenes structure and set up, must be optimised in a way that makes it easy for search engines to find and understand what services or products you offer. That way, when someone searches for keywords relating to your business, the search engine will know to display your website as an organic listing in results.
Offsite or off-page SEO refers to all the SEO activities that can be done away from your website that will help to build your website’s reputation with search engines.
Onsite or on-page SEO is the process of making sure all the aspects of your website are search engine friendly so you appear in the results listings.
‘Pull marketing’, or inbound marketing is attracting potential customers to your website through non-intrusive methods, such as creating content that appeals to them.
Quality backlinks will tell search engines that you are an authority in your industry, and a valuable resource worth displaying in search results.
Written content is a vital SEO tool; it must contain the right keywords to make it SEO-friendly, but still, read well and persuade customers to contact you.
SEO brings together all your separate marketing platforms, including your social media channels, to build your brand awareness.
If you don’t integrate SEO into your digital marketing campaign, your potential customers are likely to overlook your website, and those leads will go directly to your competitors that do use SEO.
A well-designed SEO strategy will make sure your website is visible to your potential customers. The online marketplace is crowded with competition, but we can position your website to make sure you stand out.
Without SEO, you might be losing potential leads directly to your competitors.
Expert SEO will target potential customers at the right stage of their buying journey, and drive relevant traffic to your website. Your onsite SEO will then help to turn these visitors from potential customers to viable leads.
Boosting your site traffic with the right type of visitors will help your business succeed online.
The more your potential customers are organically exposed to your brand, through on and off-site SEO, the more likely they are to trust in your company brand, and see you as an authority in your industry.
High search engine rankings are key to building trust and growing your reputation.
Our SEO experts can produce detailed reports so you can see exactly how your site is performing online, against your competitors, and which SEO strategies are having the best impact on your marketing efforts.
Understand your website’s performance and make informed decisions about your online marketing.
The team at Evolution Media has a passion for working with small businesses and start-ups, to help them succeed online. We take great pride in the work we do and always work hard to understand your business, your goals, and your brand.
We have a straightforward way of working and are keen to be approachable and friendly. We are always available if you have questions about our SEO services or ideas you want to talk through and look forward to getting to know you and your business.
We keep in regular contact, over the phone, email, or face-to-face if you fancy a cuppa, and send weekly reports so you always know how your website is performing and how we’re working to help you build your online presence.
It all starts with an initial chat, just give us a call to get the conversation going and we’ll guide you on the best SEO strategy for you, your budget, and your business.
The initial consultation is an informal chat, and completely free of charge. We can offer you advice and get to know you and understand your requirements and what you want to achieve with your SEO strategy. We can talk you through all the relevant marketing options and provide a free, basic audit of your website if you already have one.
Following this, we will produce a proposal based on what you told us and what our SEO experts think would be the best way to achieve your online business goals. Just give us a call today to get started.
We work with clients in a wide range of trades and sectors, and over the years we have honed our research skills to make sure we can provide an informed proposal based on thorough research, analysis, and SEO expertise.
Researching your customers, their online behavior, and what keywords they use when looking for your services or products is key to setting up an effective SEO strategy. We use our extensive experience as well as a range of online tools and resources to make sure your SEO taps into your customers’ searches and reaches as many potential customers as possible.
Competitor analysis is a vital part of the process, understanding what others in your industry and area are doing, how they are performing, and how we can improve your performance to place your website above theirs. We work hard to get a thorough picture of your industry and create an informed SEO strategy that will make you stand out from your competition.
The next step is to formulate your SEO strategy with you. We’ll work together to plan out what needs to be done to improve your site’s performance on an ongoing basis.
Once agreed, and work is work underway, we’ll have regular strategy planning updates with you, to make sure we’re staying up to date with your business and to re-evaluate what your business goals are, so your SEO strategy will always support your aims.
Some of this work will include quick fixes that will get your site performing properly, and some will be longer-term efforts to build your performance organically, over time, and increase your rankings.
With SEO, it’s important to remember that it takes time to be effective. If you need a more immediate solution for your online marketing there are other routes we can take. If this is the case, speak to us about Pay Per Click or paid advertising channels that might be better for you.
Reporting on the performance of your website and your SEO efforts is a key part of our service to you. Every week we’ll compile a report of your rankings, site traffic, and performance. This way you will be able to see exactly what’s working, and how. By doing this, we can also identify other opportunities, perhaps keywords that have increased in popularity or seasonal changes that are impacting your industry.
Alongside this, we also offer in-depth monthly SEO reports, so you can be sure you’re focussing your efforts and investments in the right areas.
At Evolution Media, we have a passion for working with small and start-up businesses, so unlike a lot of agencies, we won’t tie you into any long contracts.
So whether you’re just starting in business and need help to build an online presence, or you’re a more established business but don’t want to commit to SEO marketing until you’ve seen what we can do – you can rest assured that we’ll support your business in a way that suits you.
We begin with an initial 3-month agreement, to get the SEO up to scratch. We can then evaluate the performance and discuss the type of leads you’ve been getting. After this, we’re so confident with the services that we’ll move to a rolling 30-day agreement, that you can cancel at any time.
We really enjoy working with new businesses in Derby, helping them to make their dreams a reality. We can be there to help you every step of the way with your digital marketing.
Our senior management team are all based in Derby and have a huge amount of experience within the web industry and have been delivering effective website design and digital marketing strategies since 1999!
We can work with any budget and can help all businesses big or small (or tiny). We can develop your website to fit with your budget... whatever that may be.
We take pride in our friendly approach to how we work, we are very personable and believe that a strong relationship with our clients is paramount to success! Not just for us, but for you as well.
Quick contact form
Would you like to grab a coffee and discuss your website or digital marketing project? Fill out our contact form below and a member of our friendly team will be in touch to arrange a FREE consultation.
