The amount of people shopping online, rather than visiting a physical store, has increased rapidly in recent times. So whether you’re a small business adapting to the new world of ecommerce, or you’ve been selling online for a while and need an experienced SEO team to improve your web store’s visibility, the team at Evolution Media are on hand to help you succeed online.
We will work with you to understand your business and your products, and identify opportunities for organic growth as part of your integrated SEO strategy. Our ecommerce SEO services include:
Ecommerce SEO is the strategy behind increasing the visibility of your online shop so it displays in the results listings of search engines. Simply put, ecommerce SEO will ensure that when people search for the products that your online store sells, you’ll rank highly to ensure you get more traffic and, ultimately, more sales.
There are other ecommerce marketing methods, such as Pay Per Click adverts or social media advertising, but SEO is much more cost effective, creates a longer lasting web presence and allows you more variation with your budget. Not only that, but many online shoppers have become wise to paid marketing and will ignore sponsored adverts (often called ad blindness), reducing the effectiveness of your paid campaign.
Ecommerce SEO is a process that involves building a user-friendly and search engine friendly website so your products display to searchers in an organic and non-intrusive way. It includes optimising everything from your product descriptions, meta data and internal link structure to the layout, checkout and navigation. Every product on your website should have it’s own page, designed and optimised to attract the right traffic and engage your customers.