Local SEO is similar to national SEO in that it’s a process for optimising your website and web presence to ensure your business displays in relevant search result listings. However the local aspect focuses on businesses that serve their local community, and so the SEO methods must incorporate local searches, such as searches containing an area name, or searches that use phrases such as ‘near me.’
Local searches make up a huge portion of online queries everyday, so focussing SEO in a local area can be hugely beneficial, especially for small businesses who will find local customers more profitable than travelling to deliver a service.
Local Search engine optimisation uses a wide range of techniques and tools to increase a businesses rankings in local search results, from localised content and effective use of local directories. Our Local SEO Services include:
If you own a small business, or you’re just starting out, a local SEO strategy can be the most affordable way of maximising your marketing budget and reaching the local customers you’re targeting. Whether you’re a builder or a wedding photographer, relying on word-of-mouth recommendations or your Facebook page will mean that you’re missing out on the majority of customers in your area.
In the past few years, the amount of people searching online for services or products using the phrase ‘near me’ or ‘close by’ have grown by over 900%! With a local SEO strategy, you can tap into this huge audience of local customers. Not only that, but as only 64% of small businesses have a website, and only 17% of small businesses use SEO, you’ll be able to target potential customers that your local competition has no access to.