Display advertising is the display of banner ads, either graphic or text based, across certain areas of a website, such as on a Google’s partner website, or on a social media platform, such as on Facebook or Instagram.
Remarketing allows you to stay connected with your online visitors who have interacted with your website in a certain way. It strategically targets adverts at past visitors as they browse other Google sites or Google partner websites.
Social PPC, or Paid Social is a form of Pay Per Click advertising specifically on social media platforms, such as facebook. You can use Paid Social to target specific groups of users, for example based on their demographics or topics of interest.
PPC for ecommerce is a paid advertising strategy that markets an online shop, it’s service and products, through PPC adverts. Using PPC for ecommerce marketing can be hugely beneficial as it targets shoppers that are ready to buy, and so generates more leads and sales.
Google Ads, (previously known as Google AdWords), is Google's own advertising system. It allows business owners to bid on certain keywords relevant to their services or products so that their adverts appear prominently in Google's search results.
Evolution Media offer a range of PPC services, and can undertake a thorough audit of your website and current PPC strategy to recommend new avenues of marketing and increase the performance and effectiveness of your Google Ads.
A PPC landing page is a page on your website specifically linked to a search term or keyword used in your PPC campaign. A tailored PPC landing page can provide all the information a user is looking for, so they are more likely to engage with your site and commit to buying from you.
Our PPC management services will set up an effective PPC strategy, based on your business aims and budget, and manage it's ongoing performance to ensure you get the best return on your investment. We provide regular reports and recommendations to keep you up to date.
The short answer is yes, you do need a PPC audit. Even with the best performing Google Ads account, there’s always room for improvement and a fresh set of specialist eyes can help to ensure those improvements have a beneficial effect on your PPC spend and return on investment.
A PPC audit by a member of our team is conducted manually, not using automated tools or shortcuts to provide a real insight into exactly how and where your PPC campaigns and Google Ads could be improved.
We’ll identify all the best opportunities for you business to maximise the number leads your PPC advertising is generating, and recommend any fixes that could lower your cost per click, increase your conversions and target the right potential buyers to make sure you’re getting the most suitable leads.
By analysing not just your campaigns in Google Ads, but also your website and business objectives, your competition, industry and location, we can provide a really thorough audit to recommend actions that will have a significant impact on your spend and performance.
We’ll check your conversions are being effectively tracked to give you a better insight into the performance of your Google Ads campaigns, by ensuring the correct conversion tracking codes are added to your landing pages and confirmation pages.
Setting your campaign targeting settings is straightforward, but if done incorrectly it can have a detrimental impact on your campaign’s performance. This includes, network settings, mobile bid adjustments where necessary and a review of target locations and geo-reports.
We’ll review your keywords and ad groups and recommend ways to refine your ad groups to allow more specific and engaging ad copy that is truly reflective of the user’s search term.
Checking the number of ad words per ad group to ensure not too many or too few, will allow us to recommend effective ad variations so the campaign can run more effective tests. We can also recommend pausing less successful ads, and testing new variations.
Ensuring effective ad extensions are running can help to create engaging and unique ad copy, including callout extensions, structured snippets and sitelinks. Ad Extensions also positively affect ad rank, so can have a beneficial effect on your overall Google Ads account.
A review of your keyword sets to ensure you are targeting the right audience. We’ll ensure your broad match keywords are focussing on researchers, and recommend exact match keywords that directly target potential buyers.
We’ll review your negative keywords to ensure you’re not wasting budget on searchers that aren’t actually looking for your services or products.
Every client and Google Ads account is different, so our PPC audits will be tailored to suit your requirements, but all with the aim of improving your PPC performance to benefit your business. Once the audit is complete, we’ll provide you with a set of recommendations and a transparent proposal so you can fully understand what we’re recommending and why.
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