The short answer is yes, you do need a PPC audit. Even with the best performing Google Ads account, there’s always room for improvement and a fresh set of specialist eyes can help to ensure those improvements have a beneficial effect on your PPC spend and return on investment.
A PPC audit by a member of our team is conducted manually, not using automated tools or shortcuts to provide a real insight into exactly how and where your PPC campaigns and Google Ads could be improved.
We’ll identify all the best opportunities for you business to maximise the number leads your PPC advertising is generating, and recommend any fixes that could lower your cost per click, increase your conversions and target the right potential buyers to make sure you’re getting the most suitable leads.
By analysing not just your campaigns in Google Ads, but also your website and business objectives, your competition, industry and location, we can provide a really thorough audit to recommend actions that will have a significant impact on your spend and performance.
We’ll check your conversions are being effectively tracked to give you a better insight into the performance of your Google Ads campaigns, by ensuring the correct conversion tracking codes are added to your landing pages and confirmation pages.
Setting your campaign targeting settings is straightforward, but if done incorrectly it can have a detrimental impact on your campaign’s performance. This includes, network settings, mobile bid adjustments where necessary and a review of target locations and geo-reports.
We’ll review your keywords and ad groups and recommend ways to refine your ad groups to allow more specific and engaging ad copy that is truly reflective of the user’s search term.
Checking the number of ad words per ad group to ensure not too many or too few, will allow us to recommend effective ad variations so the campaign can run more effective tests. We can also recommend pausing less successful ads, and testing new variations.
Ensuring effective ad extensions are running can help to create engaging and unique ad copy, including callout extensions, structured snippets and sitelinks. Ad Extensions also positively affect ad rank, so can have a beneficial effect on your overall Google Ads account.
A review of your keyword sets to ensure you are targeting the right audience. We’ll ensure your broad match keywords are focussing on researchers, and recommend exact match keywords that directly target potential buyers.
We’ll review your negative keywords to ensure you’re not wasting budget on searchers that aren’t actually looking for your services or products.
Every client and Google Ads account is different, so our PPC audits will be tailored to suit your requirements, but all with the aim of improving your PPC performance to benefit your business. Once the audit is complete, we’ll provide you with a set of recommendations and a transparent proposal so you can fully understand what we’re recommending and why.