TEchnical SEO

No matter your industry, or the size of your business, here at Evolution Media we know every website is different and requires a unique approach to make sure it performs well and helps you realise your goals. Our technical SEO services allow us to dig deep into your site’s structure, using traditional SEO skills, new technology and innovative ideas to ensure the technical aspects of your site work to increase your rankings, visability, and user experience.

Our Technical SEO services...

Effective technical SEO practices build a solid foundation for your site to perform well and achieve the goals you’ve set for it.

Whilst SEO content and SEO marketing practices are essential, they will not be effective if they don’t have a well-grounded technical base. The technical aspects of your website must function well to allow your website to rank well, be visible and accessible to your visitors.

Our technical SEO services combine your marketing efforts with your website’s development, bringing together the behind-the-scenes build of your website, with the more visible aspects, such as content and layout. Our technical SEO experts have both the required coding and development knowledge and a thorough understanding of the world of SEO and search engine algorithms, that allow your website to perform seamlessly.

New Websites

Our new websites are built on the foundations of solid technical SEO. All our sites are designed in line with best practices, and utilise innovative technical SEO techniques to ensure they work well from the day they go live.

Technical SEO Audits

If you already have a website, our through technical SEO audits can locate and identify any areas that require improvement. We’ll highlight any missed opportunities or issues and recommend a strategy that will improve your site’s performance.

Structure & Linking

The structure of your website is key to it’s performance, allowing visitors to easily navigate it and search engines to easily index it. We’ll create a site map and structure that will link together all the pages in an intuitive and effective way.

Loading Speeds

Internet users expect fast access to information, so if your site takes longer than 3 seconds to load, you will lose traffic to your competitors. We can assess loading times and recommend technical SEO solutions that will increase speed and usability.

Mobile SEO

Just because your website performs well on a PC, doesn't mean it will work for mobile users on tablets or smartphones. Our technical SEO services consider mobile SEO and usability to ensure all your visitors get the same great experience on your website.

Search Engine Friendly

Our technical SEO experts understand exactly how to improve the technical aspects of your website to make sure search engines can find, understand and rank your content properly. To find out more, just give us a call today.

What Is Technical SEO?

Technical SEO is the process of making your website work well for search engines to find, index and display your content in the search results. It is the behind-the-scenes work that ensures your site’s infrastructure is intuitive and effective. Without a solid technical SEO base, it is likely your website will not rank well or perform properly, no matter how good it looks.

Technical SEO Best Practices

Migrating Your Website

If you need to change your website, migrate it to a new platform or server, or move to using an SSL certificate, it’s essential that you have technical SEO experts on hand to navigate the potential problems that impact your website’s performance.

We’ll work hard to make sure your website migrates seamlessly, taking into consideration:

Improving Load Speeds

It is well evidenced that websites that take longer than a few seconds to load perform badly. Users want access to the information they’re searching for quickly, and if they don’t get it, they will simply move on to the next website.

Our technical SEO services can assess the load times of your site across all platforms and devices and recommend fixes that will speed it up.

Technical Site Audits

We’ll audit your website to gain a thorough insight into its performance and identify opportunities for improvement.

This includes:

Penalty Recovery

If your website has been hit with a penalty that has seen it drop rankings, our technical SEO experts can diagnose the reason and plan a strategy that will recover your position and rankings.

Backlink Auditing

Backlinks (links from reputable and relevant third party websites) can significantly enhance your website’s SEO performance. However, poor backlinks, or links that don’t direct traffic to the most appropriate pages or content, will not have the required effect.

We can undertake a backlink analysis, checking the links origins and where they link to on your website. Ensuring these links direct users and search engines to the most relevant pages is key to their success.

Image Optimisation

It’s essential to include quality imagery on your website; it makes it easier for users to read, understand and digest your content, understand your services, and it presents your business in a more professional light.

These images enhance usability and so also contribute to your performance, so they must be optimised in line with SEO best practices so search engines can find and index the images alongside the written content.