Do you have a small business? You should be worried about your website’s position in the search engine results page (SERP). If you’re not, and are just letting it take care of itself, then that can lead to lost revenue. The reason for this is because people often don’t click on links that are below the first few pages of the SERP. In this blog post, we will discuss Top SEO tips for small businesses.
In this blog post, we will discuss our Top SEO tips for small businesses. For example: We’ll mention how to get in the first page of search engines like Google and Bing. We’ll also share best practices on what you can do for your website’s content, site structure, images etc., so that it is optimised for a better ranking.
We will break it down into the top things to focus on:
The more links to your website, the higher it will rank with search engines. You can use social media or article marketing to build links and get high traffic back to your site. It’s a good idea to have short articles on blog sites where you link back to your original content; this is known as guest blogging.
There are many ways to build links into your website, however this is probably the hardest part of SEO. For small businesses, the most common and easiest way to build links is to utilise business directories and listings on websites such as yell.com, hotfrog.co.uk, businessmagnet.co.uk etc.
Having a fast loading website is essential for modern SEO. Mobile devices make up the majority of searches done each day, and having a fast loading website will help to keep your site visitors on your site and engaged with content that you have published. Giving your site a much higher chance of converting those visitors into sales.
Make sure that you check load times before optimising any page or post; the best tool for checking your site speed is the Google Page Insights tool or there is also GT Metrix which is similar.
Using WordPress on your website is a good idea. There are plugins that can help with your website, one of the best we’ve used is NitroPack. But WP Fastest Cache or WP Rocket are also worth looking at.
The meta description and title of a web page is highly important for your SEO. It helps the search engines understand the subject and topic of a page, as a result which keywords your content might rank for.
The meta description is a brief, descriptive summary of your page’s content. It will show up in search engine results pages for your targeted keywords and phrases, so it must be relevant to the topic being searched.
In order to get traffic a website, it is essential to identify which keywords potential customers are searching for. Page titles should have those keywords in them. The page title also makes up the clickable link within the Search Engine Results pages (SERPS).