How Having a Professionally Built Website Helps Businesses Grow.

In today’s digital age, it’s more important than ever for businesses to have a professionally designed website. Not only does this help to create a polished and professional image for your brand, but it also allows you to reach out to new customers and grow your business online. In this blog post, we will discuss the basics of website design and how it can help your business grow. We’ll also take a look at some of the most popular website design tools available today, such as WordPress and Elementor Pro. So whether you’re just starting out or you’re looking to redesign your current website, read on for everything you need to know!

How can a professionally built website help businesses?

There are many ways in which a professionally built website can help businesses. Perhaps the most obvious is that it helps to create a professional image for your company or brand. In today’s competitive marketplace, first impressions are everything, and potential customers are often put off by amateurish or outdated websites. A well-designed website will show that you’re serious about your business and that you’re willing to invest in its online presence. This can help to attract new customers and encourage them to do business with you.

Another way a professional website can help businesses is by providing a platform for blogging and other content marketing activities. By regularly updating your website with fresh, relevant content, you can show potential customers that you’re an expert in your field and that you’re always up-to-date with the latest industry news. This can help to build trust and confidence in your brand, which is essential for winning new business. And of course, if customers enjoy reading your blog posts or watching your videos, they’re more likely to share them with their friends and followers, which can help to grow your customer base even further.

Many businesses don’t invest enough time or money in their websites, after all, it is often the first thing potential customers will see, their first interaction with your business. It is a kin to being your “digital shop front” and should be treated as such.

What is Website Design?

Website design is the process of creating a website that is both aesthetically pleasing and user-friendly. This involves planning out the site’s layout, choosing the right colours and fonts, adding images and videos, and more.

One key element of website design is how to present the content on your pages. Content can be in the form of video, images, and written content. The way you present this content will have a big impact on how users interact with your site. For example, if you’re selling products on your website, it’s important to have clear and concise product descriptions as well as high-quality images. On the other hand, if you’re running a blog, you’ll want to make sure your articles are easy to read and engaging.

How is Website Design Different from Graphic Design?

Graphic design traditionally focused on printed materials such as newspapers, magazines, and billboards. This is still an important part of graphic design, but with the rise of digital media, many designers now also create digital graphics for websites, social media, and apps.

Website design takes a similar approach to creating digital graphics, but there are some key differences. First and foremost, website design must take into account how users will interact with the site.

Graphic Design and Website design are two very different disciplines, with different skills and techniques required for each. However, many designers are now proficient in both areas.

How has Website Design Changed over the Last Ten Years?

If you are looking for a new professional-looking website for your business then look no further! We provide a wide range of different web design services.

The last ten years have seen a huge shift in how we use the internet. In 2010, only around 30% of the world’s population was using the internet. Today, that number has grown to over 60% according to

Design styles and techniques have changed, in the early days, websites were coded by hand using HTML. This is still an option today, but most designers now use visual editors such as WordPress or Elementor Pro which make it much easier to create a professional website without needing to know how to code.

What is WordPress?

WordPress is one of the most popular site-building platforms in the world. According to Techjury, it’s estimated that around 35% of all websites are powered by WordPress, and 60% use some sort of CMS (content management system).

WordPress is a Content Management System (CMS) which means it’s designed to help you easily create and manage your website’s content.

One of the great things about WordPress is that it’s very user-friendly, even if you’re not a tech expert. There are also millions of plugins and themes available which allow you to customize your site to match your brand.

How Can Blogging Help Improve Your Business?

If you’re not already blogging, you’re missing out on a great opportunity to improve your business. Not only does blogging help to improve your website’s SEO (search engine optimization), but it also allows you to connect with your audience and build a community around your brand.

Blogging gives you a chance to show off your expertise and establish yourself as an authority in your industry. This is essential for building trust with potential customers.

If you are looking for a digital agency to work with we would be more than happy to have an initial conversation with you to explore your requirements and get your project started.

How Can a WordPress Page Builder Such As Elementor Pro Speed Up the Design Process?

A WordPress page builder is a plugin that allows you to easily create custom page layouts without needing to know how to code. This can be a huge time-saver, especially if you’re not comfortable working with code.

Elementor Pro is one of the most popular WordPress page builders and it’s loved by users for its ease of use and wide range of features.

What Are the Basic Pages Every Website Should Have?

Every website is different, but there are some pages that are essential for most businesses. These include:
  • Homepage: The homepage is the first page users will see when they visit your site, so it’s important to make a good impression. Include a brief introduction to your business, your USPs (unique selling points), and a call to action.
  • About Us: The about us page is your chance to tell potential customers who you are, what you do, and why they should work with you. Be sure to include testimonials, photos, and videos to help tell your story.
  • Services: The services page is where you list the products or services you offer. Be sure to include detailed descriptions and pricing information.
  • Contact Us: The contact us page should include your business’ address, phone number, email address, and social media links. You may also want to include a contact form to make it easy for visitors to get in touch.

What Are Business USPs? And Why Include Them On Your Website?

USPs (unique selling points) are the things that make your business different from your competition. They are what sets you apart and makes you worth choosing over someone else.

Some examples of USPs include:

  • Award-winning service
  • Unbeatable prices
  • 100% satisfaction guarantee
  • Fastest delivery in the industry
USPs should be prominently displayed on your website so that visitors know what makes you special. Include them in your site’s copy, on your homepage, and on your services page.

What Is a Call to Action? And Why Are They Important to Website Design?

A call to action (CTA) is a statement or button that encourages visitors to take a specific action. This could be anything from signing up for a newsletter to making a purchase.

CTAs are important because they help to guide visitors through your website and encourage them to take the next step in the sales process.

Some examples of CTAs include:

  • Sign up now!
  • Download our free e-book
  • Buy now

When creating CTAs, be sure to use strong verbs that make it clear what you want visitors to do. Use contrasting colors to make your CTA stand out, and place them prominently on your website so that they are easy to find.

Including calls to action on your website is a great way to increase conversions and grow your business.


Website design is important for businesses of all sizes. It can help you to attract new customers, build your brand online, and provide a professional image for your business. If you’re not already doing so, be sure to incorporate blogging and calls to action into your website design to help you grow your business. Thanks for reading!

If you have any questions about website design, be sure to contact us today. We’re always happy to help!