Search Engine Optimisation (more often called ‘SEO’) is a digital marketing process that will help your website appear in search engine search results. Any small businesses prefer to focus their marketing locally, to build their business and reputation within an area that is cost effective for them to work in. This means when your potential customers search for your services in your area, your website will be one of the results that show in the listings. The better your SEO, the more likely you will rank highly in these listings.
SEO is a form of ‘organic’ marketing, ideal for small businesses because you don’t pay directly for adverts or promotions to appear in the search results, so you can better control your marketing budget. There are ways to pay for your advertising on search engines that will offer you immediate results (speak to us about Pay Per Click advertising), but SEO is a more cost effective, long term investment that will help you build a lasting online presence.
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